APPROACHING CREDIBLE MARKETING TACTICS!!!
There are many tools being used by marketers from many years in the field of marketing but the internet made every work too interesting and innovative. It enhanced the values of the customers. The biggest problem among the marketers is that they are facing a challenge as marketers are becoming globally competitive. Viral marketing is that strategy of advertising which is being used by the people who pass the marketing message with each other.
Concept Behind VIRAL MARKETING:
Viral marketing is that term was used to describe Hotmail’s email practice of advertising to the users. This is believed that once the advertisement reaches the user, it gets infected and can be shared among any of the other users. Emails were used for advertising; it was the only social platform that connected the advertisements to the audiences.
WORD-OF-MOUTH:
This concept is a part of marketing from ages. Its main principle is to use influencers to generate buzz about the product being launched in the market. Under this term, the influencer can communicate with another and share whatever information he/she has.
WHY VIRAL MARKETING?
The competition is getting increased day-by-day and it is difficult to gather everyone’s attention on one website. When people get something more valuable, they skip on another website that’s why viral marketing came in action. It is an attractive solution as it utilizes the free endorsement of the individual. It is well noticed that 90% of people share the website links with each other and this helps the marketers.
ADVANTAGES
- Viral marketing helps in reaching to the audience.
- It is not required for a product to have a wow factor in order to raise awareness among the youth. A viral campaign can do so in a good manner.
DISADVANTAGES
- It is risky because sometimes this trend becomes controversial and creates a negative buzz.
CONCLUSION:
Viral marketing is that tactics that include both positive and negative effects in it. It can work properly only when it is executed with a strategic plan, which can be a long term or short term plan.